Beyond lipstick and mascara: Top beauty stocks to buy (2024)

From bold lipsticks to luxurious skincare, the beauty industry empowers us to express ourselves and feel confident. But beyond the vanity counter, this dynamic sector offers exciting opportunities for investors. The beauty industry is a constant pulse of consumer trends, rapidly adapting and evolving alongside our desire for self-care and personalized products.

Investing in top beauty stocks can offer exposure to a thriving market with consistent growth potential. These leading companies are at the forefront of innovation, developing cutting-edge products and capitalizing on the ever-evolving landscape of beauty. From established giants like L'Oreal to rising stars like e.l.f. Beauty, and retail powerhouses like Ulta Beauty, this sector boasts a diverse range of investment opportunities.

Curious to discover the hidden gems shaping the future of cosmetics? Read on to explore our top picks for best beauty stocks in 2024! Unlock the secrets to building a robust portfolio and invest in your confidence – and your financial future.

Roboforex R-Trader gives you access to over 10,000 stocks, ETFs, commodities, and crypto. All of the stocks mentioned in this article are available for purchase there.

Before we dive into each company, let`s take a look at how your investment would have performed if you had invested in top 10 stocks mentioned in this article 5 years ago.

Now, let`s take a closer look at each of the companies:

  • e.l.f. Beauty (ELF)

    In the dazzling realm of lipsticks and eyeshadows, where brushes pirouette and pigments whisper trends, e.l.f. Beauty is no longer the shy newbie in the corner. This affordable cosmetics player isn't just crafting glittery dreams; it's wielding a strategic brushstroke, redefining beauty standards and disrupting the industry with its accessible price point and on-trend offerings.

    e.l.f. Beauty financial statements

    Analysts recommendation: 1.69

    Financial Health

    • Return on assets (ROA): 15.55%
    • Return on equity (ROE): 25.89%
    • Return on investment (ROI): 16.17%

    Profitability

    • Gross margin: 66.97%
    • Operating margin: 15.81%
    • Net profit margin: 14.53%

    Growth

    • EPS (past 5 years): 10.33%
    • EPS (current): 2.26
    • EPS estimate (next quarter): 0.33
    • EPS growth (this year): 79.51%
    • EPS growth (next year): 19.43%
    • EPS growth (next 5 years): 35.8%
    • EPS growth (quarter-over-quarter): 35.46%
    • Sales growth (past 5 years): 22.28%
    • Sales growth (quarter-over-quarter): 84.9%

    💡 Why invest in e.l.f. Beauty?

    Beyond the $5 lipstick and drugstore shimmer, e.l.f. Beauty offers investors a compelling proposition. This indie cosmetics darling has redefined affordability in the beauty world, carving out a loyal following and disrupting the market. Let's dive into why e.l.f. might be the next beauty breakthrough in your portfolio.

    • Affordability Arsenal: e.l.f. reigns supreme in the budget beauty space, catering to a broader, ever-expanding customer base, offering high-quality makeup at accessible prices, boosting market share and brand loyalty.
    • Trend-Hunting Titan: e.l.f. boasts a nimble and agile team, constantly adapting to evolving trends and social media-driven consumer preferences, ensuring its offerings stay fresh, relevant, and in-demand.
    • Digital Detoxification Diva: Embracing online platforms and influencer marketing, e.l.f. bypasses traditional advertising costs, building a direct and engaged community, boosting brand awareness and customer connections.
    • Sustainability Striver: e.l.f. commits to environmentally conscious packaging and cruelty-free practices, aligning with investor preferences for ethical companies and attracting a value-conscious customer base.

    🐌 Key considerations before investing in e.l.f. Beauty

    Glitter and glamor come with caveats. While e.l.f.'s price tag may initially entice, navigating the competitive beauty landscape, particularly with rising inflation and sustainability concerns, requires a closer look. Before adding a dash of e.l.f. to your investment mix, let's examine the potential obstacles to its shine.

    • Valuation Concerns: Like many emerging growth companies, ELF's stock currently sits near all-time highs, demanding a cautious approach due to potentially limited immediate gains. A patient, long-term perspective might be wise.
    • Profitability Pinch: Lower price points and fierce competition in the beauty space can strain margins, demanding close analysis of e.l.f.'s cost-cutting strategies and ability to maintain profitability.
    • Brand Perception Hurdles: Shifting from budget brand to mainstream player might pose challenges, requiring strategic marketing and product development to shed potential 'cheap' and 'low-quality' associations.
    • Economic Woes Woes: Consumer spending on non-essential items like cosmetics can decline during economic downturns, impacting e.l.f.'s sales and future performance.

    Final thoughts on e.l.f. Beauty

    e.l.f.'s affordability advantage, trend-chasing agility, digital prowess, and sustainability commitment paint a potentially captivating picture for investors seeking exposure to the dynamic beauty sector. However, near-peak valuation, potential profitability challenges, brand perception hurdles, and economic sensitivity warrant a measured approach. Thorough research, analysis of e.l.f.'s future plans and market dynamics, and a clear understanding of your risk tolerance are crucial before adding this colorful contender to your portfolio. Remember, navigating the ever-evolving landscape of beauty stocks demands both a discerning eye for trendy palettes and a balanced perspective on potential market stumbles. Choose wisely, and your portfolio might just blush with the rewards of e.l.f.'s budget-friendly revolution.

  • Inter Parfums (IPAR)

    Inter Parfums isn't your average fragrance company. Founded in 1982 by Jean Madar and Philippe Benacin, this Paris-based company has carved out a unique niche: acting as a fragrance powerhouse for luxury brands. Imagine Inter Parfums as the invisible nose behind some of your favorite scents, crafting and distributing perfumes and colognes under license for iconic fashion houses. Inter Parfums doesn't design or manufacture fragrances under its own brand. Instead, they leverage their expertise in fragrance creation, marketing, and distribution to partner with established luxury brands. Their portfolio boasts an impressive list of licenses, including names like Jimmy Choo, Oscar de la Renta, Montblanc, and Coach. This strategy allows Inter Parfums to capitalize on the brand recognition and established customer base of these fashion houses, while leveraging their own capabilities to bring the designer's vision to life through captivating scents. Inter Parfums goes beyond simply creating and distributing fragrances. They understand the power of branding and storytelling in the luxury market. They invest in innovative packaging, targeted marketing campaigns, and strategic distribution channels to ensure their fragrances resonate with the target audience of each designer brand. This focus on the entire fragrance experience, from scent creation to brand presentation, positions Inter Parfums as a valuable partner for luxury fashion houses.

    Inter Parfums financial statements

    Analysts recommendation: 1.8

    Financial Health

    • Return on assets (ROA): 11.35%
    • Return on equity (ROE): 23.2%
    • Return on investment (ROI): 17.92%

    Profitability

    • Gross margin: 63.68%
    • Operating margin: 18.9%
    • Net profit margin: 11.48%

    Growth

    • EPS (past 5 years): 22.72%
    • EPS (current): 4.75
    • EPS estimate (next quarter): 1.54
    • EPS growth (this year): 8.55%
    • EPS growth (next year): 11.61%
    • EPS growth (next 5 years): 12%
    • EPS growth (quarter-over-quarter): N/A
    • Sales growth (past 5 years): 17.83%
    • Sales growth (quarter-over-quarter): 3.94%

    💡 Why invest in Inter Parfums?

    Several key factors make Inter Parfums an attractive prospect for investors seeking exposure to the luxury goods sector:

    • Unique Business Model: Inter Parfums' focus on partnering with established luxury brands for fragrance creation and distribution mitigates the risk associated with launching and marketing their own brands.
    • Strong Brand Portfolio: Their impressive list of licenses ensures a steady stream of revenue from well-recognized and trusted designer names.
    • Focus on Innovation and Branding: Inter Parfums' commitment to innovative fragrances and strategic marketing positions them well in the competitive luxury fragrance market.
    • Growth Potential: The rising demand for luxury goods globally creates a potential tailwind for Inter Parfums' fragrance sales.

    🐌 Key considerations before investing in Inter Parfums

    While Inter Parfums' unique business model, strong brand portfolio, and focus on innovation are strengths, there are challenges to consider specific to the luxury goods and fragrance markets:

    • Reliance on Brand Partners: Inter Parfums' success is tied to the reputation and marketing efforts of their partner brands. A decline in a partner's brand image could impact fragrance sales.
    • Competition in the Fragrance Market: The fragrance market is highly competitive, with established players and emerging brands vying for market share.
    • Vulnerability to Economic Downturns: Consumer spending on luxury goods, including fragrances, can be impacted by economic slowdowns.
    • Fragrance Trends and Consumer Preferences: Shifting consumer preferences for different scents and fragrance profiles can necessitate adaptation and innovation.

    Final thoughts on Inter Parfums

    Inter Parfums' unique business model, strong brand portfolio, and focus on innovation paint a potentially promising picture for long-term investors seeking exposure to the growing luxury goods sector. However, their reliance on brand partners, competition in the market, vulnerability to economic downturns, and the ever-evolving nature of fragrance trends necessitate a cautious approach. Thorough research, analysis of Inter Parfums' plans for navigating these challenges, and a clear understanding of your risk tolerance are crucial before adding Inter Parfums to your portfolio. Remember, the luxury fragrance market thrives on captivating scents and brand experiences. Inter Parfums' ability to deliver on both will be key to its continued success. Choose wisely, and your portfolio might find itself smelling good alongside the Inter Parfums story.

  • L'Oreal (LOR)

    The name L'Oreal might be synonymous with hair color for some, but this French cosmetics giant extends far beyond its roots. Founded in 1909, L'Oreal has transformed into a global leader across the entire beauty spectrum. From hair care and skincare to makeup and perfume, L'Oreal boasts a vast portfolio of brands catering to diverse consumer needs and beauty aspirations. This focus on inclusivity and understanding the nuances of beauty across cultures is a cornerstone of L'Oreal's success. The company leverages its expertise in research and development to constantly innovate and develop new products, while maintaining a commitment to quality, safety, and ethical practices. L'Oreal's global reach and brand recognition position it as a potential powerhouse within the ever-evolving beauty industry. But with its vast brand portfolio and global presence comes complexity. Investors considering L'Oréal stock should carefully analyze the company's ability to navigate diverse markets, economic fluctuations, and the ever-changing trends within the beauty landscape.

    💡 Why invest in L'Oreal?

    Several key factors make L'Oreal an attractive prospect for investors seeking exposure to the ever-evolving beauty industry:

    • Global Beauty Leader: L'Oreal stands as a dominant force across various beauty segments, offering a comprehensive range of products to a worldwide audience.
    • Commitment to Innovation & Quality: L'Oreal prioritizes research and development, ensuring its products are formulated with cutting-edge ingredients while maintaining the highest quality standards.
    • Focus on Inclusivity & Ethics: L'Oreal understands the diverse needs of beauty consumers and strives for inclusivity across cultures. Additionally, the company maintains a commitment to ethical practices.

    🐌 Key considerations before investing in L'Oreal

    While L'Oreal's global presence and brand portfolio are strengths, they also introduce complexities that investors should consider:

    • Complexities of Global Markets: L'Oreal operates in a vast array of markets, each with its own regulations and preferences. Understanding these complexities is crucial.
    • Economic Fluctuations: Consumer spending habits can be impacted by economic downturns, potentially affecting L'Oreal's sales.
    • Ever-Changing Beauty Trends: The beauty industry is subject to fast-evolving trends. L'Oreal's ability to adapt and innovate will be a key factor in its future success.
    • Competition: The beauty industry is fiercely competitive, with established players and emerging brands vying for market share. Monitoring the competitive landscape is vital.

    Final thoughts on L'Oreal

    L'Oreal's global leadership, commitment to innovation and quality, and focus on inclusivity paint a potentially promising picture for long-term investors seeking exposure to the beauty sector. However, navigating the complexities of global markets, economic fluctuations, ever-changing beauty trends, and a competitive landscape necessitates a cautious approach. Thorough research, analysis of L'Oreal's plans for navigating these challenges, and a clear understanding of your risk tolerance are crucial before adding L'Oreal to your portfolio. Remember, the beauty industry is a dynamic one, and L'Oreal's ability to maintain its position as a global leader will depend on its agility and continued focus on what has made it successful – catering to the evolving desires of beauty consumers across the world. Choose wisely, and your portfolio might find itself looking quite radiant alongside the success story of L'Oreal.

  • Ulta Beauty (ULTA)

    In the vibrant realm where eyeshadow whispers transformation and lipsticks paint stories of confidence, Ulta Beauty reigns supreme. This cosmetics colossus isn't just slinging mascara and serums; it's orchestrating a beauty symphony, offering a haven for self-expression and a playground for every shade of glam. But can this makeup maestro translate its cosmetic allure into rewarding returns for your portfolio? Let's explore the hidden layers powering Ulta's rise, alongside the potential blemishes to consider before joining this beauty odyssey.

    Ulta Beauty financial statements

    Analysts recommendation: 2.16

    Financial Health

    • Return on assets (ROA): 20.94%
    • Return on equity (ROE): 60.91%
    • Return on investment (ROI): 33.05%

    Profitability

    • Gross margin: 39.09%
    • Operating margin: 15.05%
    • Net profit margin: 11.52%

    Growth

    • EPS (past 5 years): 18.93%
    • EPS (current): 26.05
    • EPS estimate (next quarter): 6.27
    • EPS growth (this year): 1.86%
    • EPS growth (next year): 10.14%
    • EPS growth (next 5 years): 6.82%
    • EPS growth (quarter-over-quarter): 20.91%
    • Sales growth (past 5 years): 12.33%
    • Sales growth (quarter-over-quarter): 10.15%

    💡 Why invest in Ulta Beauty?

    Ulta's vast product portfolio, engaging in-store experience, omnichannel strategy, and expansion potential create a compelling case for investors seeking exposure to the dynamic beauty sector. Here's what fuels its brushstrokes of success:

    • Beauty Boutique Bonanza: Ulta boasts a beauty bonanza, from drugstore staples to high-end brands, catering to diverse budgets and beauty preferences. This leadership in selection translates to consistent customer traffic and reliable revenue streams.
    • Experience Alchemist: Beyond products, Ulta thrives on the in-store alchemy, offering free makeovers, consultations, and a vibrant atmosphere. This focus on engagement fosters brand loyalty and customer satisfaction, driving repeat business.
    • Omnichannel Orchestra: Ulta seamlessly blends online and offline experiences, offering convenient e-commerce platforms and loyalty programs that bridge the physical and digital divide. This adaptability keeps the company relevant in a tech-driven retail landscape.
    • Growth Galaxy: With expansion plans in place, Ulta taps into untapped markets and leverages its brand recognition to fuel geographical growth. This expansion potential unlocks avenues for future revenue streams and market share acquisition.

    🐌 Key considerations before investing in Ulta Beauty

    While Ulta navigates the beauty aisles with its captivating offerings, there are some potential flaws to consider before joining this retail odyssey:

    • Valuation Concerns: Like many established retail companies, ULTA's stock currently sits near all-time highs. This might limit immediate gains, and a cautious approach with a patient, long-term perspective might be wise.
    • Economic Sensitivity: Economic downturns can impact discretionary spending, potentially hitting Ulta's sales and profitability. Monitoring broader economic trends is crucial for anticipating potential fluctuations.
    • Competition Conundrum: The beauty sector is a competitive battleground, with online retailers, drugstores, and direct-to-consumer brands vying for attention. Ulta needs to constantly innovate and differentiate its offerings to maintain its competitive edge. Stay informed about industry trends and how Ulta plans to stand out.
    • Inventory Management Hurdles: Managing a diverse inventory of beauty products with varying trends and shelf lives can be challenging. Inaccurate predictions can lead to markdowns and lower profit margins. Close monitoring of inventory management strategies and their impact on profitability is crucial.

    Final thoughts on Ulta Beauty

    Ulta's extensive product portfolio, engaging in-store experience, omnichannel strategy, and expansion potential paint a potentially promising picture for long-term investors seeking exposure to the dynamic beauty sector. However, near-peak valuation, economic sensitivity, rising competition, and inventory management hurdles warrant a measured approach. Thorough research, analysis of Ulta's future plans and the retail landscape, and a clear understanding of your risk tolerance are crucial before joining this beauty spree. Remember, navigating the intricate terrain of retail stocks requires both a discerning eye for the latest trends and a balanced perspective on potential challenges. Choose wisely, and your portfolio might just find itself adorned with the beauty dividends powered by Ulta Beauty.